About me
Hi, I'm Rafael Rojas, a Senior Visual and UI Designer with 17 years of experience in graphic, web, UI, and brand design. I've worked with brands like Google, Nintendo, Victoria's Secret, and Mazda, while also expanding my skills in animation and 3D design.
I believe in design as a force for change and strive to present my work with honesty, clarity, and empathy. I'm passionate about finding creative solutions to industry challenges.
In my spare time, I pursue my passion for music and surf. As a trained musician, I have a particular affinity for jazz, which remains my favorite genre.
Some of my work...
Design Process
This is the process I follow for most of my projects — whether it’s UI design, graphic work, storytelling, or 3D modeling. It helps me keep a clear direction, understand the context, and make sure every creative decision has a solid reason behind it.
Release
The final stage is all about delivery and documentation. I present each project as a complete 360° piece, showing every step —research, architecture, and design— so it’s ready to launch and grow. This approach ensures consistency, clarity, and long-term scalability.
Design
With research and architecture as a foundation, I move into the design phase. Whether it’s UI for web or apps, graphic design, storytelling, or 3D modeling, I translate insights into visual experiences that balance aesthetics, purpose, and usability. Every design choice is backed by the process.
Architecture
I organize all information into living visual maps that help me see the full scope of the project. This step allows for smart decisions before design or development begins, ensuring structure and clarity from the start. It’s key to align goals, functions, and storytelling.
Research
I start every project with solid research: exploring the target market, competitors, and visual trends. I look for inspiration and identify where I can bring the most value as a designer. This phase helps me understand both the user and the project context before moving into design.
DESIGN
TOOLS
Photoshop
Illustrator
After Effects
Lightroom
Affinity Tools
3D & UI
TOOLS
Figma
Blender
Spline
Framer
Substance Painter
Design Tools
Choosing the right tools is key to achieving high-quality results as a Visual Designer, UI Designer, or 3D Modeler. I’ve built a toolkit that helps me work efficiently and creatively.
DESIGN
TOOLS
Photoshop
Illustrator
After Effects
Lightroom
Affinity Tools
3D & UI
TOOLS
Figma
Blender
Spline
Framer
Substabce Painter
DESIGN
TOOLS
Photoshop
Illustrator
After Effects
Lightroom
Affinity Tools
3D & UI
TOOLS
Figma
Blender
Spline
Framer
Substance Painter
My hobbies & what I like...
Social.
About me
Hi, I'm Rafael Rojas, a Senior Visual and UI Designer with 17 years of experience in graphic, web, UI, and brand design. I've worked with brands like Google, Nintendo, Victoria's Secret, and Mazda, while also expanding my skills in animation and 3D design.
I believe in design as a force for change and strive to present my work with honesty, clarity, and empathy. I'm passionate about finding creative solutions to industry challenges.
In my spare time, I pursue my passion for music and surf. As a trained musician, I have a particular affinity for jazz, which remains my favorite genre.
About me
Hi, I'm Rafael Rojas, a Senior Visual and UI Designer with 17 years of experience in graphic, web, UI, and brand design. I've worked with brands like Google, Nintendo, Victoria's Secret, and Mazda, while also expanding my skills in animation and 3D design.
I believe in design as a force for change and strive to present my work with honesty, clarity, and empathy. I'm passionate about finding creative solutions to industry challenges.
In my spare time, I pursue my passion for music and surf. As a trained musician, I have a particular affinity for jazz, which remains my favorite genre.
Design Process
This is the process I follow for most of my projects — whether it’s UI design, graphic work, storytelling, or 3D modeling. It helps me keep a clear direction, understand the context, and make sure every creative decision has a solid reason behind it.
Research
I start every project with solid research: exploring the target market, competitors, and visual trends. I look for inspiration and identify where I can bring the most value as a designer. This phase helps me understand both the user and the project context before moving into design.
Architecture
I organize all information into living visual maps that help me see the full scope of the project. This step allows for smart decisions before design or development begins, ensuring structure and clarity from the start. It’s key to align goals, functions, and storytelling.
Design
With research and architecture as a foundation, I move into the design phase. Whether it’s UI for web or apps, graphic design, storytelling, or 3D modeling, I translate insights into visual experiences that balance aesthetics, purpose, and usability. Every design choice is backed by the process.
Release
The final stage is all about delivery and documentation. I present each project as a complete 360° piece, showing every step —research, architecture, and design— so it’s ready to launch and grow. This approach ensures consistency, clarity, and long-term scalability.
Design Process
This is the process I follow for most of my projects — whether it’s UI design, graphic work, storytelling, or 3D modeling. It helps me keep a clear direction, understand the context, and make sure every creative decision has a solid reason behind it.
I start every project with solid research: exploring the target market, competitors, and visual trends. I look for inspiration and identify where I can bring the most value as a designer. This phase helps me understand both the user and the project context before moving into design.
Research
I organize all information into living visual maps that help me see the full scope of the project. This step allows for smart decisions before design or development begins, ensuring structure and clarity from the start. It’s key to align goals, functions, and storytelling.
Architecture
With research and architecture as a foundation, I move into the design phase. Whether it’s UI for web or apps, graphic design, storytelling, or 3D modeling, I translate insights into visual experiences that balance aesthetics, purpose, and usability. Every design choice is backed by the process.
Design
The final stage is all about delivery and documentation. I present each project as a complete 360° piece, showing every step —research, architecture, and design— so it’s ready to launch and grow. This approach ensures consistency, clarity, and long-term scalability.
Release