EnBoga
The EnBoga project began as a simple idea for a fashion e-commerce portal and grew into the creation of a full-fledged brand. Inspired by companies like Zalando, it became a platform where users can shop for high-end fashion and curate outfits with world-class brands.
Challenge
The real challenge was building a brand inspired by a fashion industry giant like Zalando. Creating a brand from the ground up demands extensive attention to detail, thorough research, strong organization, and a deep passion for the craft.
Idea
The EnBoga idea came from a well-planned research process, starting with clear steps to create the brand name and identity. We considered important fashion elements like its history, cultural influences, trends, and terminology. Once the brand and its guidelines were in place, we had a solid base to build the portal.
Process
The design process focused heavily on usability, using UX tools to create, organize, and structure information, which became the foundation of the project. Once the information was clearly organized, I moved on to UI design, balancing both user needs and business goals. The final design followed the "Atomic Design" methodology, and the entire process was supported by tools like Figma, Illustrator, Photoshop, and Blender.
Solution
EnBoga is a new brand entering the market, but it has the advantage of a solid and well-structured foundation. The brand and the portal are designed to meet current needs and evolve as the brand grows.
Disclaimer: The graphic designs, UI design, and UX content I present are my intellectual property. Although the project may have been developed in collaboration with a company, my creative contribution and design are exclusive to my authorship. If you would like to learn more about the project or my role in it, please don't hesitate to contact me. I appreciate your understanding and respect for my intellectual property.