Fiat
As part of Fiat's annual brand strategy, the websites for their vehicles are redesigned each year. In this project, Fiat aimed to showcase its iconic Fiat 500 with an emphasis on vibrant colors. True to the Fiat brand, the project allowed for an expansive color palette, necessitating a design that centered around color and the "lifestyle" sought by the target market of the Fiat 500.
Challenge
The design of the Fiat 500 was highly versatile, allowing us significant creative freedom while adhering to the brand guidelines, website structure, and user experience principles.
Idea
Fiat's brand identity was the driving force behind this project. By meticulously studying its visual components, we achieved a profound understanding of the brand's core values. This comprehension allowed us to create a design that was not only visually appealing but also authentically represented Fiat's character and heritage. Our initial designs, rooted in the brand's key elements, led us down a creative path that culminated in a groundbreaking and distinctive outcome.
Process
We worked on aspects of the car such as gamma regulation, lights, shadows, curves, and levels.
We designed assets that accompanied both the graphic design of the header and elements that the user could understand and connect with the information in the section.
The final design was enhanced with additional effects such as movement, blur, and highlighting some car elements with displacement maps, etc.
Solution
Not only did this project result in an exceptional website, but it also set a new design standard for the entire Fiat brand. The entire process was meticulously documented, ensuring that all future designs, digital assets, and device adaptations are built upon this same level of detail and quality.
Disclaimer: The graphic designs, UI design, and UX content I present are my intellectual property. Although the project may have been developed in collaboration with a company, my creative contribution and design are exclusive to my authorship. If you would like to learn more about the project or my role in it, please don't hesitate to contact me. I appreciate your understanding and respect for my intellectual property.