Neo
In the "Neo" project, I had the challenge of designing a website for a money transfer application from scratch. The goal was to create a simple and attractive navigation experience for the user while respecting the brand identity.
Challenge
The goal was to design a website that was user-friendly and captured the essence of the Neo brand. The application required an appealing design that not only addressed business needs but also actively engaged customers in the decision-making process.
Idea
In order to create a cohesive and compelling user journey, I centered the efforts on harmonizing the website with the core values of the Neo app. Working hand-in-hand with the UX team, we were able to seamlessly transfer the app's feeling of speed and security to the web platform. This ensures that the website not only acts as the initial touchpoint for new users but also enhances the overall mobile experience, offering a straightforward and intuitive guide to money transfers.
Process
To ensure a smooth and collaborative workflow, I established a close communication channel between the UX team, developers, and the UI designer. We adopted an agile methodology based on sprints to rapidly iterate and achieve tangible results. Based on the research conducted by the UX team, I defined the project scope and translated the findings into design proposals. I developed a robust information architecture, intuitive user flows, and a cohesive design system to feed into low- and high-fidelity wireframes.
Solution
The website exceeded initial expectations, becoming the primary touchpoint for users before downloading the app. It evolved beyond a simple website, transforming into a comprehensive portal serving both individual consumers (B2C) and small and medium-sized enterprises (SMEs or B2B). The site not only provides information to end-users but also positions itself as a valuable tool for businesses seeking secure and efficient money transfer solutions.
Disclaimer: The graphic designs, UI design, and UX content I present are my intellectual property. Although the project may have been developed in collaboration with a company, my creative contribution and design are exclusive to my authorship. If you would like to learn more about the project or my role in it, please don't hesitate to contact me. I appreciate your understanding and respect for my intellectual property.