Core
In this project, I was responsible for redesigning the website and e-commerce platform for a prominent real estate company specializing in themed apartment towers for a young, stylish demographic. The goal was to seamlessly integrate the brand’s identity with its sales objectives, delivering an engaging and accessible user experience that effectively catered to the target audience.
Challenge
The main challenge was finding a balance between the brand's need to showcase its style and essence, and the business's need to offer an effective and easy-to-use sales platform. Since the target market was young and stylish, it was essential to create a shopping experience that was attractive and exciting, while also ensuring that the website was easy to navigate and super-functional.
Idea
My goal was to create a website that was an extension of the brand, effectively showcasing its style and essence. I wanted to design a platform that was accessible and attractive to the target market and offered a seamless and secure shopping experience. At the same time, it was important to ensure that the website was super-functional and easy to navigate so that users could find what they were looking for quickly and efficiently.
Process
I worked closely with the development team, branding team, client, and myself as UI designer. I started with the architecture and user flows to establish a solid foundation, and then designed the user interface. I drew inspiration from the brand and its style, and worked to create a shopping experience that was consistent with its identity.
Solution
The final design was a success, as it significantly contributed to easing the sale of apartments and the exposure of the brand centered on its "lifestyle" idea. The website is now an effective platform that attracts customers and allows them to find what they're looking for quickly and efficiently.
Disclaimer: The graphic designs, UI design, and UX content I present are my intellectual property. Although the project may have been developed in collaboration with a company, my creative contribution and design are exclusive to my authorship. If you would like to learn more about the project or my role in it, please don't hesitate to contact me. I appreciate your understanding and respect for my intellectual property.