Jeep
As part of a web design project, I was tasked with revitalizing the online presence of the 2023 Wrangler, an iconic vehicle for the Jeep brand that required an updated digital image. My goal was to identify weaknesses in the existing web design, analyze the competition, and develop innovative solutions to enhance user experience and increase the brand's online visibility. Below, I present the outcome of my efforts: a refreshed and more engaging web design that captures the essence of the brand while meeting user needs.
Challenge
The challenge was to revitalize the overall usability and design of the Jeep Wrangler 2023, a flagship model from the Jeep brand, to meet the evolving needs of its users and stay competitive in the market.
Idea
The main idea was to improve the navigation flow, allowing users to navigate effortlessly with accessible, organized, and coherent information to view, read, and access all aspects and features of the Wrangler car without friction, while highlighting important aspects for business needs.
Process
Each element was worked on individually, focusing on two key aspects: the end-user and business needs. From these two verticals, I designed the information architecture, low-fidelity wireframes, and final designs, emphasizing the detail of each image, section design, and presenting information in an attractive way using Jeep's brand attributes and a proprietary design system.
Solution
A coherent design was achieved, adaptable for mobile view and accessible to the user, without neglecting key business aspects. The site was in production a year after launch, as is normal for the Jeep brand.
Disclaimer: The graphic designs, UI design, and UX content I present are my intellectual property. Although the project may have been developed in collaboration with a company, my creative contribution and design are exclusive to my authorship. If you would like to learn more about the project or my role in it, please don't hesitate to contact me. I appreciate your understanding and respect for my intellectual property.