Fusion Tech
Fusion Tech is a digital services company serving B2B clients. They needed a website that effectively showcased their offerings while aligning with their partner brand, Fusion. The goal was to create a design that reflected the Fusion identity while standing out from competitors.
Credits: UI/UX Design: Diana Pereira Vargas and Rafael Rojas Madrigal.
Challenge
The client had only a vague idea for the website, which required extensive research and discussions on our part to guide them in the right direction for both the look and feel. While we needed to align with their sister company's branding, we also aimed to give the design a distinct technological edge.
Idea
The idea of fusing minimalist designs with technology seemed exciting and attractive to the client. We used the hexagonal shape from the Fusion logo to build the entire design concept. The brand wanted to be seen as innovative, tech-forward, and strong, so we incorporated sharp angles and clean borders to reflect that image effectively. Performance was a key priority for the client, so we opted to use only vector illustrations instead of images.
Process
In this project, we combined various design techniques, including illustration, animation, graphic compositions, and photo montages, along with UX and UI design, to create elements such as design systems and atomic design-based assets.
Solution
We created illustrations for each of the company’s services, which featured subtle animations on hover to capture attention without being overpowering. The entire website is designed to allow for scalability as the company grows. Currently, the site is in stages 2 and 3 of development, enabling us to continuously enhance and evolve alongside the client.
Disclaimer: The graphic designs, UI design, and UX content I present are my intellectual property. Although the project may have been developed in collaboration with a company, my creative contribution and design are exclusive to my authorship. If you would like to learn more about the project or my role in it, please don't hesitate to contact me. I appreciate your understanding and respect for my intellectual property.