Ferrari & Lenovo
In an innovative and exciting project, Lenovo and Ferrari joined forces to create a computer that combines high technology with the passion and style of Formula 1. This project gave us the opportunity to explore new design methods and layouts, challenging us to create something truly unique and attractive.
Challenge
Our goal was to create a series of documents called E-tailers that would be informative for new buyers and suppliers. These documents had to be attractive, easy to understand, and convey the essence of the collaboration between Lenovo and Ferrari.
Idea
Our idea was to leverage the combined strength of these two giant brands to create an experimental and daring design that would offer a new informational experience for end-users and suppliers. We wanted to create something more than just a document - we wanted to create an experience that connects users with the brand and the product.
Process
The process was creative and collaborative. We started with brainstorming sessions with the client, the PM team, and myself in the creative department. Then, we created low-fidelity wireframes to define the key elements and subsequently moved on to the final design, which had to be attractive and functional both online and in print.
Solution
The client was very satisfied with the final result, and this same process was transferred to other Lenovo product brands. It was an exciting project that allowed us to explore new design methods and layouts, and gave us the opportunity to create something truly innovative and attractive.
Disclaimer: The graphic designs, UI design, and UX content I present are my intellectual property. Although the project may have been developed in collaboration with a company, my creative contribution and design are exclusive to my authorship. If you would like to learn more about the project or my role in it, please don't hesitate to contact me. I appreciate your understanding and respect for my intellectual property.